Strategy in Presidential Electors

There are various formulas for predicting presidential elections. Here is one that relies only on the economy. The "13 Keys" model is both broader and more subjective.

Halperin and Harris write of Karl Rove, who served as President Bush's strategist. As a PBS documentary showed, Rove linked campaigning and governing in sophisticated ways.

As Halperin and Harris also explain, people such as Rove lie awake at night thinking about the electoral college. For more detail on the electoral college than you probably need, see here.

For a representation of "The Message Grid," see here.