About this Blog

During the semester, I shall post course material and students will comment on it. Students are also free to comment on any aspect of the presidency, either current or historical. There are only two major limitations: no coarse language, and no derogatory comments about people at the Claremont Colleges.

The course syllabus is at
http://www.claremontmckenna.edu/pages/faculty/JPitney/gov102-14.html

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Sunday, November 2, 2014

Evolution of Campaign Marketing Strategies

It is interesting to see the evolution of presidential candidates' campaigning strategies with the advent of technology.  The link provides images of posters/ flyers as well as TV ads used since the 1960 election. You can view changes in web technologies  - compare Clinton's 1996 website to Obama's 2012 homepage! You can also compare the improvement in Obama's campaign from 2008-2012. Obama e-cards? Nice.

http://www.4president.org/index.htm


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1 comment:

Unknown said...

Apologies- the TV ads are currently unavailable. You can still access the websites and posters though.

November 2, 2014 at 8:38 PM

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