About this Blog

During the semester, I shall post course material and students will comment on it. Students are also free to comment on any aspect of the presidency, either current or historical. There are only two major limitations: no coarse language, and no derogatory comments about people at the Claremont Colleges.

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Sunday, March 1, 2026

Leading the Public

For Wednesday, Edwards, ch. 7.

Questions on assignment? 

Iran

Wag the DogCalled it!

State of the Union Nielsen ratings (% of TV households watching)

Problems facing a president (Edwards 154-157):

  • Multiple cable alternatives
  • Cutting the cord in favor of streaming
  • Preaching to the converted.  The biggest share viewed it on Fox.
Speeches directly to the TV audience (Edwards, pp. 159).

Why do presidents make such speeches?

Modes of persuasion
  • Logos
  • Pathos
  • Ethos

Bush 1991 on Desert Storm:



Note similarities & differences with Trump 2026 on Epic Fury:





Framing (Edwards 162-166).
  • What does the term mean?
  • The war metaphor:  examples?  Why>
  • Labeling proposals and the framing war
    • Cambodia "incursion" v. invasion
    • Economic Recovery Act v. "trickle-down"
    • Affordable Care Act v. Obamacare
    • One Big Beautiful Bill v. tax cut for the Wealty
Modes of communication

Events
Photographs good and bad (Edwards 169-171) 

The presidency online